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AI as an elemental part to create more targeted advertising on Facebook

Facebook’s technology company recently announced that its company META will use artificial intelligence to create highly targeted advertising. Targeted advertising uses demographic, behavioral, and other information you provide to us so that we can personalize the ads that are shown to each user. For example, a company that sells dog products might use Facebook data […]

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E-commerce trends 2023

News / By digitocreativo

digitocreativo mayo 28, 2023 10:49 pm We know that e-commerce has been in constant evolution in recent years and 2023 will not be the exception. As always there are some exciting trends that we can’t wait to see how they unfold. In this blog, we tell you about some of the most interesting trends that

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The power of alliances

Business, Strategy / By digitocreativo

Now that we are beginning to talk more about topics such as Social Innovation, it is important to say how valuable the power of alliances can be to work towards a common goal and generate a positive impact on our environment. From my personal perspective, I can say that this statement is as true as

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How much to invest in advertising projects?

Advertising, Business, Marketing, Strategy, Uncategorized / By digitocreativo

We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the

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Company doctors?

Business, Customer service, Leadership, Marketing, Strategy, Trends / By digitocreativo

At our agency, we frequently receive calls from businessmen or entrepreneurs who are looking for help to reactivate their businesses and recover their clients; many because they were affected by the pandemic situation that is happening to us, others who, although just like the first, are just beginning to be interested in working on their

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New normal for “new customers”?

Business / By digitocreativo

Estamos claros que tarde o temprano todos los sectores económicos de México estaremos reanudando actividades dentro de los esquemas de la llamada “Nueva Normalidad”, que, por decreto, los gobiernos están implementando acorde a sus estrategias. Muchas empresas de servicios, comercios, escuelas y restaurantes, entre otros, se están preparando para el regreso con medidas para privilegiar

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How to sell on Instagram?

Business, Customer service, Digital Marketing, Marketing, Social media, Strategy, Trends / By digitocreativo

Hi, I’m Luiana Rodríguez Márquez, designer, community manager and some call me an influencer. I don’t like that term so much, I would call myself more a blogger who shares her ideas and what she likes, an entrepreneurial woman who loves sales. She’ll leave you here my Instagram in case you want to go and

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Scared to go to the supermarket?

Advertising ethics, Business, Customer service, Trends / By digitocreativo

In this context, in which the new Official Labeling Standard obliges brands to clearly display information on the content that can harm health on their packaging, many consumers begin to feel terrified every time they go to the supermarket. And they don’t! it’s for less! Seeing the shelves full of black octagons that warn you

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Trends in Marketing for 2021

Customer service, Digital Marketing, Marketing, Trends / By digitocreativo

The changing environment and the turbulence that 2020 has thrown us have forced us to rethink ourselves and understand that marketing, like many other disciplines, is a living entity that changes radically and that what we believed a few months ago worked, is not even remotely the same. that will work in the future, which

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How to deal with bad comments

Advertising, Advertising ethics, Digital Marketing, Social media / By digitocreativo

We know that social networks are one of the most important marketing channels for companies to connect and interact with their customers. This close communication represents a great advantage if you have a good digital positioning strategy; However, it also carries its risks… The “blessed social networks” were created as a space to promote freedom

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