Let us first identify what is called sexist advertising as “any that presents facts, symbols and expressions based on stereotypes of gender roles that associate denigrating characteristics, exclusion, submission, racism, mockery, hostility or any other form of discrimination towards the female gender”. In the 50s and 60s, when the big advertising campaigns began, it was […]
Sexist advertising. A habit? Read More »
We previously touched on the issue of the challenge that has been for small and medium-sized companies to face this health crisis and the importance of resilience to adequately address this adversity, now I would like to support your business by presenting a simple recipe to be able to reactivate and market your products or
Practical recipe to reactivate your business Read More »
Although today the new generations call them coaches, I believe that there is a significant difference in what an advisor represents today. An adviser, also called a consultant 20 years ago, is a specialist in his discipline, he is an experienced environment surrounding the organization, an expert in successful solutions, which allows a high level
The challenges of the adviser in times of turbulence Read More »
Talking about ethics in this digital age would seem out of time, but it is an extremely relevant topic in a context where so much “Fake news” proliferates on the web, and considering that we currently live simultaneously with five generations so different from each other, where half Most of them are not used to
Ethics in digital times Read More »
After the attacks of 9/11 in 2001, and in an outburst to immediately level its economy, the US took radical measures such as deregulating markets, reducing taxes and interest rates and expanding credit, coupled with the millionaire expenses that wars generated from Afghanistan and Iraq; generating an economic crisis that began in 2002 and that
Resilience: overcome adversities and come out stronger Read More »
As a result of COVID-19, in the business environment we are facing countless conditions that we must know how to face in order to seek to leave the least affected in the economic, social and personal sphere. Once we have accepted this new reality and have understood the initial survival strategy that we must face
Business tools to face the health crisis Read More »
Let’s start by recognizing that poor service is the Achilles heel of most businesses in Sonora; we live it every day and we complain about it, but what are we doing to change it? This, unfortunately, is such a common practice in establishments where products or services are offered, that it seems that, out of
Bad service, the business killer Read More »
Year after year, the Harvard Business Review magazine publishes its ranking of the best performing CEOs worldwide. In its last publication of 2018, the list “surprisingly” presented Pablo Isla at number 1, current President of the Inditex textile group, a Spanish multinational that operates 12,000 stores on five continents under the main brands of Zara,
Internships of the best manager on the planet Read More »
